Piccadilly Night shot

About Us

Heart of London Business Alliance operates two Business Improvement Districts, representing 500 businesses in the Piccadilly & St James’s and Leicester Square to Piccadilly Circus areas.

We are committed to providing leadership and direction for businesses and property owners, promoting the district to a global audience and ensuring that the area continues to attract and welcome visitors and trade.  Heart of London Business Alliance achieves this by being both a catalyst for change in the area and an effective advocate on the issues that matter to its members.